Purple Toothpaste – Yay or Nay

Lately, a new product has become a trendy option for a brighter-looking smile, with claims for fast effects and a simple home solution to supersede professional tooth whitening solutions. We asked Dr Yakimov his thoughts on this new trend and whether he would recommend it to his patients. Find out what his verdict is below.

What Is Purple Toothpaste?

The formula behind purple toothpaste is similar to that of purple shampoo, which is used to prevent and reverse brassy or yellow tones in blonde or gray hair.

What Does Purple Toothpaste Do?

Whitening dentifrices increases the surface roughness of enamel. Tooth brushing with whitening toothpaste for a prolonged time increases enamel roughness and decreases enamel microhardness, essentially “softening” your teeth and making them more susceptible to decay and cavities. That’s why dentists recommend that purple toothpaste is used as a supplement to regular toothpaste, not as a replacement.

Does the purple toothpaste actually work?

Purple toothpaste utilises colour theory, where purple is opposite yellow on the colour wheel, masking or neutralising yellow stains to make teeth appear whiter.  Purple toothpaste is not effective in producing long-lasting whitening effects. Most purple toothpastes only produce temporary whitening effects that last for a few hours. In addition, many purple toothpastes do not contain ingredients that target bacterial plaque removal or cavity protection. Purple toothpaste primarily works through colour correction, creating a temporary optical illusion by neutralizing yellow undertones, rather than removing stains or whitening teeth permanently. Purple toothpaste doesn’t remove stains or alter the natural colour of teeth, so it’s not a replacement for teeth whitening.

Does It Have a Long-lasting Effect?

The effect is cosmetic and temporary, lasting only a few hours to a day.

Is Purple Toothpaste Safe?

Some manufacturers claim that purple toothpaste doesn’t harm the tooth enamel, but we advise that you always check with your dentist before using a new oral health product.

In conclusion, feel free to spice up your oral hygiene routine with the occasional use of purple toothpaste, but don’t be disappointed if you don’t see any effects or feel like it’s not cleaning your teeth properly. If you would like to explore any professional teeth whitening treatments at Toothopia, please ask your dentist or one of our Reception team members.

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